BABGOC (Jakarta) – The logo of the 1st Asian Beach Games, developed by BABGOC, represents the unique characteristics of Bali. The flowing design represents the water element that embodies the beach sports. The shining sun comes from the emblem of the Olympic Council of Asia, where its role in Asia’s sport development and solidarity is very crucial.

The selection of the light and deep blue colours reflects the open sky and the ocean, while the two vertical lines symbolize the two gates of a “pura” or Balinese Hindu temple. The two big waves show the commitment as well as the enthusiasm of the host city to run the Asian Beach Games. The word BALI is colored red to show the spirit of sportsmanship of all athletes to be competing at the Games.

The mascot is also uniquely Bali. This Balinese bird, called the Bali Starling (Leucopsar rothschildi), or in the local language “Djalak Bali” signifies a beautiful bird of Bali which is considered an endangered species. The mascot also proudly shows an Olympic Council of Asia logo on its chest.

“The logo and the mascot were developed by a professional team of designers. The end result is uniquely Balinese and at same time rich in meaning. We are currently promoting the logo and the mascot in our marketing and public relations activities,” explains Mr. Sony Subrata, Director of Marketing and Public Relations.(yl)

(source: http://www.bali2008.com/173.html)